Jesse Storch makes technology simple.

Growing up, his parents refused to buy him computer games, consoles, or accessories—unless he paid for them himself. But Jesse had to have the good stuff, and it was expensive. He worked part-time throughout his childhood just to afford electronics. In 2014, Turtle Beach charged $180 for a single headset. It took him three months at a doggy daycare to earn enough money—washing more than a few smelly dogs along the way.

The obsession started early. At just four years old, Jesse refused to stop playing Super Nintendo, despite being yelled at by his Grandmother because he was supposed to be with her. The key to mastering advanced technology? His Grandmama. Unlike his strict parents, Grandma Kitty had the compassion to see that playing games was more than a pastime—it was Jesse’s way of mastering his own life circumstances and stepping into a destiny waiting to unfold.

Through years of deep curiosity and hands-on experience, Jesse unlocked the hidden secrets of technology, IT, and the cloud—allowing him to radically simplify not just back-office systems, but user experiences for even the most broken modern technology setups. He knows firsthand how many older people struggle to even watch television due to complex remotes, bad systems, and confusing interfaces.

Jesse will “just fix it”—but first, he’ll ask you to slow down, think logically, and let him help you shift your relationship with today’s poorly designed technology and global digital architecture.

Nothing makes Jesse happier than seeing people open themselves up to life-changing technology. Take his dad, for example—Jesse convinced him to buy a new Alexa for his phone, transforming his shopping experience.

Self-employed professionals who don’t know how to manage technology underperform, make less money, and often end up hating their businesses—because today’s tech is too complex, insecure, and exhausting.

As part of the Entrepreneur Experience Campus, Jesse created his Technology Relationship Session—a space where anyone can finally learn how to use technology easily.